Maximize your Job Search
Develop a Plan & Set Your Job Search Goals
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Know your interests, skills, experience and values.
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Identify your career or job search goal and state it on both your resume and cover letter.
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What job search activities will you use? When will you use them? Be specific and use dates.
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Network… let people know you are searching. Who will you network with? Make a list.
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Where are the jobs? Do some Labour Market Research to find out.
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Research potential employers. Use the Internet, library, phone books, local directories, etc.
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Match your current skills to those needed by employers. Make a list of your transferable skills.
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Familiarize yourself with the current job application process…and get started!
Note: A log of your job search activities is a great way to track your progress.
The Application Process
Resumes – Make sure all information is current, accurate and organized. Make sure there is no handwriting, spelling or grammar mistakes.
Cover Letters – Personalize them to specific jobs. This is your opportunity to show off some written communication skills and some personality to the employer.
Application Forms – Print clearly and make sure they are error free. Use your resume as a guide to make sure you are putting down the correct information.
Interview Preparation – Anticipate questions, know what you want and what you are going to say. Research the company and develop questions you would like to ask. Practice, practice, practice.
References – Have excellent references ready to give an interviewer. Make sure your references are aware you are using them as such (get their permission) and they are all current and positive.
Follow-up – This is another opportunity to get your name in front of an employer. Include information you may have forgotten and thank them for accepting your application or interviewing you for the job.
Reasons Employers Reject Job Applicants
The following list is based on reports from the Personnel Offices of 153 companies & is not arranged in order of importance or priority.
- Poor personal appearance or hygiene
- Limp or lifeless handshake; lack of confidence and poise; nervous; ill at ease
- Overaggressive; conceited; “Know-it-all” attitude; Failure to express thanks for interviewer’s time.
- Inability to express oneself and/or fails to look interviewer in the eye
- No purpose and goals for vocation; lack of life planning
- Lack of interest, enthusiasm and humour; passive, indifferent
- Too much emphasis on money; only interested in the best salary offered
- Unwilling to start at the bottom; expects too much too soon
- Makes excuses or is critical of past employers
- Lacks knowledge of opportunities in the field in which trained
- Late to interview without a good reason; Shows a high degree of indecision
- No interest or knowledge of the company or industry and fails to ask questions about the job
- Lack of tact or maturity; may be a name dropper stressing who they know in the community
Accessing the Hidden Job Market
- Network – talk to friends, relatives, neighbours, former supervisors, co-workers, anyone you know about employment opportunities.
- Go directly to businesses in your field and apply in person with an appropriate fieldrelated resume.
- Check the financial pages and articles about new projects and developments in your local papers.
- Contact former customers or suppliers you have maintained a positive relationship with.
- Look through the yellow pages and business directories for employers in your chosen field of work.
- Contact department heads of various firms in your field and arrange an informational interview.
- Investigate specific companies on the Internet and respond to their job postings.
- Contact school/college placement offices, present or former teachers/professors.
- Respond to ads in Trade Journals.
- Check the job boards at employment resource centres, hospitals, public buildings, and big companies.
- Register with employment service agencies (temporary agencies).
- Do some volunteer work. Contact your local volunteer centre for opportunities in your community.
Researching an Employer
Your research of an organization is a valuable way to show in an interview your interest and enthusiasm for the job. There are many different ways to conduct your research. You can start by reading local and national newspapers, accessing the Internet and business directories, contacting the company directly, and speaking to company employees.
For each organization try to find out the following information:
- What services and/or products they produce
- Who their competitors are
- Age and growth pattern of the company
- Media articles and reputation of the company
- Divisions and subsidiaries, their location and size
- Number of employees
- Company sales, assets and earnings
- New products or projects
- Number of locations
- Foreign operations and products
Portfolios
Portfolios are made up of items or work samples that demonstrate your skills, abilities and personal traits. They are generally organized/presented in binders or folders and prepared for interviews. Your portfolio should be as unique as you are and change as you change to emphasize the skills you acquire through new experiences.
Your portfolio may include:
- List of references
- Letters of recommendation, thanks and appreciation
- Samples of work depending upon the type of work, i.e. reports, created ads
- Photos of work depending upon the type of work, i.e. carvings, paintings, sewing
- Positive work evaluation forms and memos from supervisors
- Transcripts, diplomas, certificates, degrees, licenses, lists of courses in detail
- Records of attendance, sales, services performed, surveys, i.e. customer surveys
- Articles and/or newsletters in which your name/photo appears or you were involved
- Awards, i.e. customer service, employee, and volunteer appreciation awards
- Charts, brochures and reports you have created or that show results of your work
- Agendas or programs featuring your name
- Budgets, financial statements and annual reports reflecting your work

